hire expensive designers or take time to learn complicated software. Stencil is the one tool you need to source beautiful stock photos, fonts, and icons, in order to create beautiful images faster than you ever thought possible.
Stencil is Big Commerce’s theme engine. It incorporates industry best practices in technology, design standards, and SEO, and allows developers to build a stunning storefront that engages shoppers and encourages checkouts on any device.

The Page Builder tool available on Stencil themes allows merchants to customize a storefront’s look and feel without coding, making customizations possible by a wide range of users. Page Builder enables quick and easy customization of a theme’s colors, typography, banners, headings, carousel, and footer. It also enables customization of a storefront’s layout characteristics, such as the number of products displayed in various panels, category pages, and brand pages. For details, see “Personalizing Your Theme.”
Stencil prides itself on being responsible for powering the Big Commerce cornerstone theme. Big Commerce Stencil themes are responsive, mobile-friendly themes that allow shoppers to have a first-class experience across all devices. Each Stencil theme can contain one to four variations. You can optimize individual variations for specific markets, audiences, and styles, while still managing and distributing all of these variations as one theme.